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Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Branding, 2019
Developing the layout and key visuals for Gulbenkian Science Annual Report
Visual Strategy,
Iconography
Art Direction,
Layout Design
Gulbenkian Science
CHALLENGE
Since 2014 that Gulbenkian Science was using the same layout for its annual report so we were invited to reimagine the new graphic world it could inhabit.
STRATEGY
We wanted to focus on small details and develop a graphic structure that could communicate the precise nature of the investigation that Gulbenkian Science devotes its resources.
The tonalities and icons developed to embellish the various layouts were a combined effort of design and science.
RESULTS
The choice of simple and clear illustrations and reworking scientific photography, allowed us to be straightforward on the massage to communicate.
Sharp edges on duotone illustrations focused the readers attention and guided the layout organicly .
