Dark
Light
Dark
Light
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Branding, 2016
Creating a brand logo and visual identity for a consulting firm.
Brand Identity
Brand Logo
Stationery
Fullinvex
Challenge
Developing brand visuals and logo from scratch is always an interesting problem to solve.
What does the brand want to transmit on first impressions?
For Fullinvex, attention to detail, preciseness, and focus were the main attributes do communicate.
Strategy
Conceptually, the hummingbird checked all the boxes for Fullinvex.
It's precise movements, wings flapping at amazing speeds, and the ability to hover from flower to flower, represent the attributes envisioned by Fullinvex.
The clean lines and the simplification of its logo from one single shape implies the straightforwardness that Fullinvex embraces all its challenges.
Results
Building the entire visual system for Fulinvex, imposed the creation of an identity unity of all brand presence.
Given the fluidity of the curves from the logo, we expanded on that idea by allowing that same flow to imprint on various supports.
Although barely visible in some states, when accompanied by the chromatic structure developed, it brings the whole brand together in its diverse formats.
