SERLIMA
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Dark
Light
Dark
Light
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Branding, 2019
Creating and managing the Marketing Unit for Grupo Serlima, devising and implementing new communication strategies.
Marketing Strategy
PR & Comunication Strategy
Rebranding
Social Media
Rebranding
Online & Offline Materials
Stationary
Brand Collaterals
Grupo Serlima

Challenge
Reframing a brand's image for a company that boasts upwards of 4000 employees and has a deep familiar heritage is always a worthy challenge for any design team.
Modernizing without losing its essence while gaining new tools for the commercial and communication teams was a must have.


Challenge
Reformular a imagem da marca de forma a responder
às solicitações de uma industria em constante movimento.
Reformular a imagem da marca de forma a responder
às solicitações de uma industria em constante movimento.
