SOTECNICA

Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

Strategy

Brand Strategy, UX Strategy
Design

UI/UX Design, Art Direction
Client

Envato

Open Project

Branding, 2019

Sotécnica
Rebranding

TASK

Modernizing the brand's image, preparing it for future advances and growth.

Branding

Logo
Key Visuals

Design

Stationary
Brand collaterals

Client

Sotécnica

Challenge

On the cusp of celebrating its 65th anniversary,
there is an added emotional charge to a rebrand.

SOTÉCNICA brought us the challenge of bringing its brand into the 21st century while respecting the enormous heritage it had developed along its 65 years of existence.

Upon SOTÉCNICA'S integration in VINCI ENERGIES group, it was paramount that their vision for future endeavors and market presence be reflected in its image and brand voice.

Strategy

Add structure to the stylized "S". Instill strength, confidence, and safety.

Wanting to keep a link with SOTÉCNICA'S brand heritage, we took the stylized "S" to it's next evolution.
Bringing the icon to a new era we imprinted on it, a sense of movement and dinamic energy reflective of the brand's business and values.
The solid forms and typeface developed especificly for the logo reveal the trustworthiness gained from 65 years of success.

Results

A Brand ready for whatever the future may bring.

For a brand that operates on a global scale, the adaptability of the logo, typeface, patterns, and visuals developed allows SOTÉCNICA'S brand managers the versatility to use all brand presence with a strong visual output.

Wherever the brand may be, and independently of which visual is on display, the quick identification of the brand identity allows for unified strategy.