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Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Events+Exhibitions, 2019
Designing and producing a stand for the anual turism show BTL
Concept,
Floorplans
All suports
and materials
DHM
Challenge
Sustainability was the main focus of 2019’s comunication strategy for DHM.
Without a Planet, there will be no Hotels and therefore its management should also contribute to the wellbeing of its natural enclosures.
With that in mind, we were challenged to develop a sustainable stand, from material choices, environment design and future reporposing of its pieces.
Strategy
We aimed at a 360º experience with all senses in mind.
To touch and smeel living plants, hear a watterfall so as to envelop the visitors in green lush foliage.
With no “earth no hotels” we pushed our guests (and our hotel bar) into nature itself.
Results
We’ve limited the recourse of non renweable materials and designed all decor pieces with repourposing in mind.
Appart from that we used “fallen wood” colected from a nearby forest to provide added foliage on low impact and sustanable ressources.
A stand that stood apart, a green oásis on a concrete flooring.
