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Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Events+Exhibitions; Branding, 2017
Developing visuals and event materials for the Innovation meets Cybersecurity Event
Event Logo
Visuals
Website
Merchandising
Merchandising,
Stage Decor
Signage
COTEC
Challenge
The main goal was to produce an image that could be multipurpose in its use.
Something that embodied the effectiveness, and the added value of innovation in cybersecurity.
Strategy
On the simple shape of a forward-facing triangle, we materialized the momentum that innovation bring to cybersecurity. the demonstration of the triangle in its many smaller elements alludes to the many "moving parts" that comprise any digital security system.
Results
A simple shape, that connected the visual system of the entire event under one unique and easily identifiable image.
From lanyards to stage design, the versatility of a logo that mirrors the ever-evolving, ever-changing nature of cybersecurity, provided a visual guide throughout the event.
