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Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Branding, 2019
Developing a renewed brand image for STI
Brand Concept,
Brand Development
Art Direction,
Logo Design
Stationary
Brand Collaterals
STI
Challenge
The starting point for this challenge was developing a brand that a large number of individuals could identify themselves with.
Being STI a "union" of workers granted us the opportunity to create an impactful brand for "the people".
The challenge was not to sell more but to materialize the vision of a group.
Strategy
We developed a clean and straightforward logo and imagery. Not to impose itself on branded materials, this logo should function as a reminder that every worker has the support of its union.
