Dark
Light
Dark
Light
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Packaging, 2019
Developing a packaging solution for Montepio's new credit card.
Packaging,
Features Folder
Packaging
Features Folder
Montepio
Challenge
Montepio's World Card provides access to a range of travel insurance and services to its user.
For its launch, Montepio was looking for a different and exquisite experience, to evoke the exclusivity of its new credit card.
Strategy
When the offer of services that a credit card entails is this exclusive, so must be the experience of receiving the card.
Rather than a letter on the mail, receiving a box with vanishes, magnetic lock and carefully folded flyer that encases your personalized card, elevates the experience in line with the premium features it offers.
Results
Each card is separately inlaid in the box with the details of the customer's account and presenting all its benefits on a flyer that, like an unfolding map, illustrates the perks of being apart of Montepi's select costumers.
